The project enlivened for a world’s giant industry leading, although having simple effect, was an unique design management process experience for Smyrnote. Process starting with brand positioning had an end with creating identity values after personalising etudes.
All parameters of an identity, which is strong but humble, traditional but global, were enlivened with using semeiotic jargon. It was sensitively emphasized that all the decisions taken should absolutely carry a value belonging to the company.